Cardiac Arrhythmia Centre – Advanced Rhythm Care

Overview

The Cardiac Arrhythmia Centre at ONUS Robotic Hospitals is a specialized unit dedicated to the diagnosis and treatment of complex heart rhythm disorders. The department manages conditions such as atrial fibrillation, ventricular tachycardia, Wolff-Parkinson-White (WPW) syndrome, atrial flutter, and other electrical abnormalities of the heart.

With a team of experts in Cardiac Electrophysiology & Pacing, the centre focuses on accurate diagnosis and personalized treatment for patients experiencing irregular heart rhythms—making ONUS one of the most trusted centres for advanced arrhythmia care.


Advanced Electrophysiology Infrastructure

The department is equipped with state-of-the-art electrophysiology (EP) labs, enabling:

  • Advanced cardiac mapping
  • Precision-guided ablation procedures
  • Comprehensive rhythm analysis
  • High-end device implantation

Specialized Services

Atrial Fibrillation Clinic

Focused care for patients with irregular heartbeat, reducing stroke risk and improving heart function.

Remote Monitoring Devices

Continuous heart rhythm monitoring through advanced wearable and implantable technologies.

Genetic Testing

Evaluation of inherited rhythm disorders for early detection and preventive care.

Cardiac Devices

  • Pacemakers
  • Implantable Cardioverter Defibrillators (ICD)
  • Biventricular Pacemakers (CRT)

Lead Management

Safe removal and replacement of cardiac device leads.

Advanced Mapping & Ablation Therapy

  • 3D electro-anatomical mapping
  • Radiofrequency ablation for long-term rhythm correction

Syncope Clinic

Specialized evaluation for unexplained fainting and dizziness.

Device Clinic

Regular monitoring, programming, and optimization of implanted cardiac devices.


Emergency & Continuous Care

  • 24/7 arrhythmia management support
  • Rapid diagnosis for life-threatening rhythm disturbances
  • Integrated care with ICU and Cath Lab facilities

Clinical Positioning (Important)

Don’t sell “arrhythmia treatment”.

👉 Sell:
“Prevent sudden cardiac arrest”
or
“Fix irregular heartbeat without major surgery”


Strategic Insight for ONUS

Arrhythmia centre = high-margin + technology-driven vertical

Build funnel from:

  • Palpitations
  • Dizziness / syncope
  • ECG abnormalities
  • Post-heart attack rhythm issues

Bundle with:

  • ECG + Holter screening
  • EP Study → Ablation pathway
  • ICD / Pacemaker programs
  • Long-term monitoring & follow-up

Treatments & Procedures

Cardiac Arrhythmia Centre – Treatments & Procedures (ONUS Version)

At ONUS Robotic Hospitals, the Cardiac Arrhythmia Centre offers advanced electrophysiology (EP) procedures for precise diagnosis and treatment of heart rhythm disorders. These procedures involve inserting specialized electrode catheters into the heart through veins in the leg or neck to study and correct abnormal electrical activity.

Some procedures are diagnostic, while others provide definitive treatment and long-term rhythm correction. Every patient receives a personalized, heart-healthy treatment plan based on their condition.


Key Electrophysiology Procedures

Atrial Fibrillation Ablation (Pulmonary Vein Isolation)

  • Advanced catheter-based procedure
  • Targets abnormal electrical signals in the left atrium
  • Isolates pulmonary veins causing irregular rhythm
  • Uses 3D mapping for precision
  • High success rate (>90%) in selected cases

👉 Helps patients achieve long-term relief from atrial fibrillation


Electrophysiology (EP) Study

  • Diagnostic procedure to identify rhythm disorders
  • Catheters inserted through veins into the heart
  • Maps electrical activity of the heart
  • Helps determine the exact cause of arrhythmia

👉 First step before definitive treatment


Cardiac Resynchronization Therapy (CRT) / Pacemaker

  • Specialized pacemaker for heart failure patients
  • Synchronizes heart muscle contractions
  • Improves pumping efficiency
  • Reduces symptoms like breathlessness and fatigue

👉 Critical in heart failure management


Implantable Cardioverter Defibrillator (ICD)

  • Life-saving device for high-risk patients
  • Detects and corrects dangerous fast rhythms
  • Prevents sudden cardiac arrest
  • Can function as a pacemaker

👉 24/7 internal protection for the heart


Catheter Ablation

  • Minimally invasive curative procedure
  • Destroys abnormal electrical pathways
  • Types include:
    • Radiofrequency Ablation
    • Cryoablation

👉 Provides long-term or permanent cure for many arrhythmias


Clinical Advantage at ONUS

  • Advanced 3D mapping & precision ablation technology
  • Minimally invasive, high-success procedures
  • Reduced hospital stay and faster recovery
  • Integrated care with ICU & cardiac support

Clinical Positioning (Important)

Don’t sell “EP procedures”.

👉 Sell:
“Permanent solution for irregular heartbeat”
or
“Prevent sudden cardiac arrest with advanced treatment”


Strategic Insight for ONUS

This is your high-margin, high-impact vertical.

Build funnel:

  • Palpitations → ECG → EP Study → Ablation
  • Syncope → Monitoring → Device Implant
  • Heart failure → CRT

Achievements

Achievements – Cardiac Arrhythmia Centre (ONUS Version)

The Cardiac Arrhythmia Centre at ONUS Robotic Hospitals has established itself as a centre of excellence in the diagnosis and treatment of complex heart rhythm disorders. The department is recognized for delivering high success rates in advanced electrophysiology procedures, including atrial fibrillation ablation, catheter ablation, and device implantation.

With a strong focus on precision and safety, ONUS has successfully implemented state-of-the-art 3D mapping and minimally invasive technologies, ensuring accurate diagnosis and effective long-term outcomes for patients with arrhythmias.

The centre has earned patient trust through:

  • Consistently high procedural success rates
  • Reduced complication rates with advanced techniques
  • Faster recovery and shorter hospital stays

In addition, the department is known for its comprehensive, patient-centric approach, integrating diagnostics, intervention, and long-term monitoring under one roof.

Backed by experienced electrophysiologists and advanced infrastructure, the Cardiac Arrhythmia Centre at ONUS continues to set benchmarks in quality care, innovation, and patient satisfaction in cardiac rhythm management.

Technology

Technology – Cardiac Arrhythmia Centre

The Cardiac Arrhythmia Centre at ONUS Robotic Hospitals is equipped with advanced electrophysiology infrastructure, enabling precise diagnosis and effective treatment of complex heart rhythm disorders. The department performs a significant number of pacemaker implantations, electrophysiology (EP) studies, and radiofrequency ablation procedures every year with high success rates.


Advanced Electrophysiology Infrastructure

The centre features a dedicated Cardiac Electrophysiology Lab with cutting-edge technology, including:

  • 240-channel Intracardiac ECG Monitoring System (BARD-Pro EP System) for detailed electrical mapping
  • 3D Electroanatomic Mapping Systems (EnSite Velocity / CARTO) for high-precision navigation and ablation
  • Advanced catheter-based diagnostic and therapeutic systems

These technologies allow specialists to accurately locate abnormal electrical pathways and perform safe, targeted ablation procedures.


3D Mapping & Precision Ablation

The use of 3D electroanatomic mapping is a major advancement in arrhythmia care. It enables:

  • Real-time reconstruction of the heart’s electrical activity
  • Precise identification of abnormal circuits
  • Safer and more effective ablation of complex arrhythmias
  • Reduced radiation exposure and improved patient outcomes

Cardiac Devices & Advanced Interventions

The centre integrates the latest cardiac technologies, including:

  • Implantable Cardioverter Defibrillators (ICD)
  • Pacemakers and Biventricular Devices (CRT)
  • Loop Recorders for long-term rhythm monitoring

Non-Invasive Cardiac Diagnostics

A comprehensive non-invasive lab supports early detection and continuous monitoring:

  • 24-hour Holter Monitoring System with advanced analytics
  • Head-Up Tilt Table Test (HUTT) for syncope evaluation
  • Signal-Averaged ECG

Advanced Diagnostic Capabilities

The electrophysiology division also performs:

  • Sinus node and AV node function assessment
  • Ventricular tachycardia inducibility testing
  • Drug challenge tests (e.g., flecainide, adrenaline) for channelopathies
  • Autonomic function testing

Clinical Advantage at ONUS

  • High-precision diagnosis with advanced mapping systems
  • Minimally invasive, targeted treatment approach
  • Reduced procedure risk and improved outcomes
  • Integrated care with cardiology, ICU, and emergency services

Clinical Positioning (Important)

Don’t sell “EP lab technology”.

👉 Sell:
“Accurate diagnosis and permanent treatment of irregular heartbeat”


Strategic Insight for ONUS

Technology = your biggest differentiator

Use it to position:

  • “Advanced Heart Rhythm Correction Centre”
  • “3D Mapping Guided Ablation Centre”

This attracts:

  • High-value arrhythmia cases
  • Referral doctors
  • Complex cardiac patients

AICD Implantation – Overview, Procedure & Cost

AICD Implantation – Overview, Procedure & Cost

What is an AICD?

An Automatic Implantable Cardioverter Defibrillator (AICD) is a life-saving device implanted in the body to detect and correct dangerous heart rhythms. It continuously monitors the heart’s electrical activity and delivers an electrical shock when life-threatening arrhythmias occur.

The heart functions through an electrical system that controls its rhythm. When this system malfunctions—causing conditions like ventricular tachycardia or ventricular fibrillation—it can lead to sudden cardiac arrest. An AICD prevents this by restoring a normal heartbeat instantly.


When is AICD Required?

AICD implantation is recommended in patients who:

  • Have experienced life-threatening arrhythmias
  • Are at high risk of sudden cardiac arrest
  • Have ventricular tachycardia or ventricular fibrillation
  • Experience symptoms like:
    • Sudden collapse
    • Loss of consciousness
    • Severe dizziness

Key Functions of AICD

  • Continuous heart rhythm monitoring
  • Detects abnormal fast or slow rhythms
  • Delivers shock to restore normal rhythm
  • Prevents sudden cardiac death
  • Stores heart data for medical evaluation

AICD Implantation Procedure

  • Performed under local anesthesia
  • Small incision made near the collarbone
  • Device implanted under the skin in the chest
  • Leads (wires) inserted through veins into the heart
  • Device connected and tested before closure

Duration: 1–3 hours
🏥 Hospital Stay: Short (1–2 days typically)


Components of AICD

  • Pulse Generator (Battery + Circuit)
  • Leads (Wires connecting to heart chambers)

Cost of AICD Implantation (Hyderabad)

  • Average Cost Range: ₹1.5 Lakhs – ₹2.5 Lakhs
  • Cost depends on:
    • Type of device
    • Number of leads used
    • Hospital infrastructure
    • Patient condition

Advantages

  • Immediate protection from life-threatening arrhythmias
  • Minimally invasive procedure
  • Improves survival in high-risk patients
  • Can function as a pacemaker when required

Clinical Positioning (Critical)

Don’t sell “AICD device”.

👉 Sell:
“Prevents sudden death due to heart rhythm problems”

This is:

  • Not elective
  • Not optional
  • It is life-saving protection

Strategic Insight for ONUS

AICD = high conversion, high impact procedure

Target patients:

  • Post-heart attack
  • Heart failure patients
  • Arrhythmia patients

Bundle with:

  • ECG + Holter screening
  • EP study
  • Follow-up device clinic

Expert Team of Doctors

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